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PURE EXPO '26

One day. One venue. One community. The expo built for people who actually live the lifestyle—not just walk past it.

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BOOK A BOOTH

Shine a spotlight on your brand

GET TICKETS

Interactive celebration of fitness & wellness expo

Studio Growth Intensive

A one-day exclusive workshop for fitness professionals and studio owners.
RSVP TO ATTEND Click Here
HAMILTON CONVENTION CENTRE 24.26

Let’s be honest…
most fitness expos
don’t feel like they used to.

The sense of community, energy, and genuine passion
that used to define our industry has been lost.

The Pure Athletic Classic & Fitness Expo is reclaiming the stage and the expo floor for the people who actually power it: YOU.

We’re BACK turning the Hamilton Convention Centre into a massive home base for our local fitness scene and hosting the biggest celebration of health and fitness.

What You’ll Experience:

Elite Competition — Up Close

Feel the intensity of a CPA-sanctioned bodybuilding show, alongside the power of Strongman, grace of calisthenics, functional fitness battles, and interactive athletic challenges. No filters. No fluff. Just raw performance. .

Sweat That Actually Means Something

Fitness Day Fundraiser This isn’t just participation—it’s impact. Join live classes led by top local studios where every rep contributes to a community fundraiser.

Learn from People Who Actually Do This

No recycled advice. Real insights from athletes, coaches, and operators who live the grind every day.

Brands, Deals & Discoveries

Explore 80+ vendors. Exclusive event-only deals. From cutting-edge tech to local brands worth knowing—this is where discovery happens.

Events

Whether you’re into Functional Fitness, Bodybuilding, Heath & Wellness, Strongman, or just working out
we guarantee you will discover something for you!

SOCLIQ IS OFFICIALLY BACK

bringing the ultimate strength showdown to the Pure Athletic Classic & Fitness Expo! Get ready for the Pure Muscle Games—a high-octane celebration of power, grit, fun and athleticism. Watch competitors push their physical limits, experience the electric energy of the fitness community, and connect with fellow enthusiasts.

Join Calisthenics Canada

for an exclusive open community meetup. Connect with top athletes, expert coaches, and passionate enthusiasts from across the region. Whether you want to master your first pull-up, learn advanced skills, or network with the community, this event is for you. Come train, learn, and get inspired.

ARM WRESTLING THE ULTIMATE TEST

of raw power, technique, and gripping endurance is coming to the Pure Athletic Classic & Fitness Expo. The legendary Arm Melter Armwrestling Championships are taking over the expo floor for a day of high-stakes, table-warping action!

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GET IN TOUCH

416 898-8370

Saturday October 24, 2026,
is when the fitness industry comes together.
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Date: Saturday October 24, 2026

Location: Hamilton Convention Centre
1 Summers Ln, Hamilton, ON L8P 4Y2

Time: 10am – 8pm

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